Statistics speak for themselves. Videos matter.

Video marketing is one of the most essential tools for businesses of all sizes. 89% of consumers (surveyed from 967 unique participants) said they want to see more videos from the brands they follow in the coming year.

This statistic highlights the growing importance of video in capturing and engaging audiences. Customer testimonials, product demos, and social media are all more effective with video as a driving force for audience interest and interaction.

To prove our point, here's an informational video we created, from script to screen, at Myers Media for Squad Pod.

Tell us, would you rather watch that video, or read this content: "Squadpod can help you create private organized discussions with your teams from wherever, so you can work from home, the office, and on the go!"

There's nothing wrong with that text--but yeah, the video grabs your attention, right? Here's another video we made for Squadpod. Same message, but this one used humor:

A quality video does what most text can't...it inspires and moves your audience within thirty seconds. That's because more people are more likely to watch a video than read a block of text.

Here are some other incredible statistics that prove videos are a really good idea:

• Increased traffic: 87% of marketers say video has helped them increase traffic.

  
  

• Increased dwell time: 82% of marketers say video has helped them increase dwell time.

  
  

• Increased understanding of product or service: 94% of marketers say video has helped them increase understanding of product or service.

  
  

• Generated leads: 86% of marketers say video has helped them generate leads.

  
  

• Increased sales: 81% of marketers say video has helped them directly increase sales.

  
  

• Reduced support calls: 49% of marketers say video has helped them reduced support calls.

  
  

• Increased brand awareness: 93% of marketers say video has helped them increased brand awareness.

  
  

• Good ROI: 87% of marketers say video has helped them general good ROI (return on investment)

  
  

• Increased engagement: Videos are more engaging than text or images. People are more likely to watch a video than read a block of text.

  
  

• Improved brand recall: Videos can help people remember your brand and what you have to offer.

  
  

• Boosted conversions: Videos can be a powerful tool for driving conversions, such as sales or signups.

  
  

There you have it! To monetize & raise brand awareness, you need video.